How to Upsell Customers with SMS/MMS?

In the age of digital marketing, it is imperative that businesses start leveraging the power of SMS marketing for driving business growth. Businesses cannot survive without consistent growth. Yes, customer acquisition is important. But serving the existing customer and providing them value is equally important as well. By providing more value to the existing customers, businesses can create a new revenue stream to fuel the growth of their business. In this article, we will discuss how companies can make use of SMS/MMS marketing to upsell customers.

Upselling Customers with SMS/MMS

1. Relevant E-commerce Products

Once the existing customer or new customer makes a purchase, you can send them personalized recommendations through SMS for future products. These recommendations are based on the products that the customer has already bought from your website. For instance, if your customer buys a laptop from you, you can send them upselling SMS to buy a screen cleaner from your website. Upselling through SMS is a great way to generate more revenue for the business from a single customer.

2. New Product Launch

Another way to increase revenue for your business is to notify your existing customer regarding new product launches. Upselling to current customers becomes even more important especially when the probability of selling to existing customers is 60% - 70% as compared to 5% - 20% to new customers (1). Ask your current customers to give their feedback on the new product through SMS marketing. And if they like your new offering, they might even upgrade to the new product.

3. Upselling for Hotels

Due to the very nature of hotels, having the customer phone number is much easier for hotels than other types of businesses. Therefore, it makes all the sense for hotels to make use of SMS marketing to upsell their services to existing and new customers. For instance, hotels can send SMS to guests for upgrading rooms at a discounted price right before check-in. Who wouldn't want to upgrade from a standard room to a suite for an additional small amount, right?

4. Offering Better Prices

Upselling through SMS marketing is an excellent way for subscription-based businesses to increase their revenue. Most of your subscribers are most probably on the monthly plans. Therefore, as a business, you can upsell them to opt-in for a discounted annual plan which will save them a lot of money. On the other hand, your business will experience a reduced churn rate and improve cash flow. Your customers will enjoy the additional savings and your business will enjoy the upfront revenue to fuel your growth plans.

Final Thoughts

While upselling is a great way to boost revenue for your business, it is important to make the upsell relevant. Avoid being pushy, otherwise you can even risk losing your valuable customers. Timing is the key to the entire upselling process. Having said that, VoIP.ms is offering SMS/MMS marketing capabilities that you can use to take your business to the next level.

Reach out to our sales team at [email protected] to help you with your upselling project!

1: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) by Paul W. Farris