10DLC Business Text Messaging Regulations and Requirements
From VoIP.ms Wiki
As of early 2022, United Stated mobile carriers have been enforcing that any business who would like to send 10-digit long code (10DLC) messaging traffic for business purposes needs to subscribe to a database known as The Campaign Registry. In other words, business text messaging sent to “regular phone numbers” eg. +1 (431) 123-9999 need to preemptively register their messaging traffic. The purpose of this process is to reduce the quantity of SMShing (phishing by SMS) among many other types of fraud or undesired types of SMS/MMS. There are multiple upsides including better speed, better deliverability, and such.
VoIP.ms supports Application-to-Person (A2P) delivery for business text messaging and thus provides the possibility to register your messaging traffic with The Campaign Registry. The following article will provide all the information in relation to the process.
Please note that The Campaign Registry and mobile carriers both have pass-through fees to deliver your business text messaging. Note that VoIP.ms does not make any profit on top of those fees. As of the date of this article, Brand Registration and Campaign Registration with The Campaign Registry have a one-time fee of $4.00, and $15.00, respectively. Campaigns also have a monthly recurring fee anywhere from $2.00 to $30.00 per campaign. Mobile carriers have a per-message pass-through fees anywhere from $0.0020 to $0.0325. All the related fees can be found below and may be subject to change based on industry changes.
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How can I register my DID Number?
VoIP.ms provides a white glove service where a dedicated messaging team will help you register your messaging campaign directly with The Campaign Registry on your behalf. To get started, please send an email to [email protected].
The process is two-fold, you first need to register your company (also known as “Brand”), then to register your campaign.
Don’t worry about all the technicals, our dedicated messaging team will be providing you with the required information that needs to be filled for each steps and provide you with all the subsequent updates to ensure that you can successfully start sending your business messages.
Registering my Brand
Registering your Brand is the first step to being able to start sending business SMS messages. Below are all the details that will be requested by our messaging team. These requirements are directly dictated by The Campaign Registry.
First Name
Last Name
Legal Company Name
DBA or Brand Name
Website
Vertical Type or Industry (Professional Services, Agriculture, Media and Communication, etc.)
DUNS, GIIIN or LEI Number
Address, street, city, state, ZIP code and country of the company
Email and phone number to reach the key contact
Current brand relationship with The Campaign Registry, if any.
As highlighted above, registering your Brand has a one-time pass-through fee from The Campaign Registry for an amount of $4.00.
Information was filled for my Brand, now what?
The Campaign Registry takes some time to analyze the information provided to then accept, or reject, the submission. As soon as our messaging team will have an update, they will let you know right away via the initial ticket that was opened.
Once your brand is accepted, you will get to the second process, which is creating your campaign.
Registering my Campaign
Your campaign consists of the messaging traffic that you will be sending to your audience. For this second step, our messaging team will be requesting the following information:
DID number(s) will be related to the campaign
Type of campaign (see below or click here to see all types of campaign)
Attributes of the campaign (eg. subscriber can opt-in/opt-out, contains an embedded link, etc.)
Sample(s) of the message(s) that will be sent to your audience
Similar to registering your Brand, registering a Campaign has an initial pass-through fee of $15.00 plus a monthly recurring charge based on the type of campaign that will be sent (see below or click here).
Important: To avoid any sanctions from the US mobile carriers, make sure to provide the right information. The sanctions can be related to limiting/blocking your SMS/MMS traffic up to a fee penalty. If you are unsure, do not hesitate to reach out to our messaging team.
Information was filled for my Campaign, now what?
The Campaign Registry will analyze your request and will then accept, reject or potentially ask for more information. As soon as our messaging team has an update, they will let you know right away via the initial ticket that was opened. Note that the vetting process by The Campaign Registry can take up to 15 days.
Once your campaign is accepted, our team will be enabling your account for the requested business text messaging.
Brand and Campaign Fees from The Campaign Registry
Below is the breakdown for all the related fees.
Fees for creating a brand
There is a one-time fee of $4.00 for creating a brand. This is a pass-through fee from The Campaign Registry.
Fees for creating a campaign
There is a one-time fee of $15.00 for creating a campaign. More campaigns, more one-time fees. This is also a pass-through fee from The Campaign Registry.
There is also a monthly recurring fee for the type of campaign that is selected. This is also a pass-through fee from The Campaign Registry. See the table below for all the details.
| Use case | Monthly Recurring Charge (MRC) | Explanation |
|---|---|---|
| 2FA | $10.00 | Two Factor authentication style of messages |
| Account Notification | $10.00 | Anything in relation to notification of the audience account. Low balance, alerts, etc. |
| Customer Care | $10.00 | Retention SMS messages, feedback on their experience, etc. |
| Delivery Notification | $10.00 | Fedex/Amazon style of confirmation messages. |
| Fraud Alert Messaging | $10.00 | Alerts related to fraud. |
| Higher Education | $10.00 | Educational messages. “Did you know?” or anything similar. |
| Low Volume Mixed | $2.00 | This is used if you truly cannot find the right category of SMS messages in the whole list. |
| Marketing | $10.00 | All marketing-related content. |
| Mixed | $10.00 | If this consists of Marketing, 2FA, Customer Care, etc. |
| Polling and Voting | $10.00 | If you are inviting your customers on voting for a feature for example. |
| Public Safety Announcement | $10.00 | Weather alert, accident notice, etc. |
| Security Alert | $10.00 | Anything related to security which you want to notify via messages. |
| Agents and Franchises | $30.00 | For example, collector agents. |
| Carrier Exemptions | $10.00 | If you have a clear proof of having an exemption from mobile carriers. |
| Charity | $3.00 | Any charity-related content. |
| Conversational Messaging | $10.00 | Business conversation messages. |
| Emergency | $5.00 | 911-related, catastrophic events alert, etc. |
| Political | $10.00 | Any political messages. |
| Social | $10.00 | For example: Social event invitation. |
| Sole Proprietor | $0.00 | If you are a sole proprietor. |
| Sweepstake | $10.00 | If you plan on doing Sweepstakes via messages. |
Pass-through Fee from Mobile Carriers
In order to deliver your messaging traffic, mobile carriers are charging a per-message pass-through fees. These fees mostly apply to outbound messaging, but for some cases, also apply to inbound messaging. Below is a breakdown of all per-message pass-through fees. Note that these pass-through fees are additional our retail pricing ($0.0075/SMS and $0.02/MMS).
| Carrier | Fee per SMS | Fee per MMS |
|---|---|---|
| Verizon Wireless | $0.00255 to send Free to receive | $0.0052 to send Free to receive |
| US Cellular | $0.005 to send Free to receive | $0.01 to send Free to receive |
| T-Mobile (incl. former Sprint network) | $0.003 to send and receive | $0.01 to send and receive |
| AT&T | $0.002 to send Free to receive | $0.0035 to send Free to receive |
Please note as of February 2023, VoIP.ms does not charge per-message pass-through fees from its upstream carriers. VoIP.ms currently absorbs the entirety of it. Note that this decision is subject to change in the future.
