Ideas on How to Use SMS/MMS in Your Daily Life as a Business User
From VoIP.ms Wiki
Businesses that are not choosing to implement SMS in their marketing mix are also missing out on the additional revenue. In addition to this, businesses are also falling behind their competition in terms of a holistic and multi-channel marketing approach with their customers.
In this article, we will discuss some of the ideas on how to use SMS/MMS marketing in your daily life as a business owner.
SMS/MMS marketing can help your business achieve excellent results with a bit of creativity. For instance, a study made by MobileMarketer.com about SMS marketing shows that a small family-owned restaurant business achieved remarkable results with their SMS campaign that delivered a 1,650% return on investment.
The following are some of the ways business owners can make use of SMS/MMS marketing in their daily life.
1. Appointment Reminders
Another excellent way to use SMS is to send out appointment reminders to your customers. Especially when you are running a service-based business such as restaurant, dental clinics, salons, and others, reminding your customers about their appointment is very crucial. Not only will a gentle reminder text help your customer remember that they have a date with you, but it will also keep your cancellation rates low. Moreover, customers will perceive your business as the one which values their customers.
2. Coupons and Discounts
Sending coupons and discounts through SMS is a great way to drive foot traffic in your store or increase sales on your e-commerce platform. With the 98% open rate, using SMS marketing for sending out deals is a no-brainer. The family businesses mentioned above, used SMS marketing to send deals to their customers which resulted in a 12% response rate and 1,650% ROI.
After buying their products online, customers often get anxious regarding the delivery of their products. Therefore, as a business, you can regularly send them notifications about the delivery of their order from time-to-time. This will keep them satisfied and they will have more trust in your e-commerce business then as that of your competitors. Therefore, making them buy more products from your website.
4. Special Notifications to Employees
The use of SMS is not just limited to potential and existing customers. As a business owner, you can also use SMS/MMS to send special notifications to your employees. These notifications could be regarding the change of schedule or to deliver important information about an ongoing project or maintenance activity to your employees. For instance, if you run a small IT company with 30 - 50 employees, you can use SMS to inform your employees regarding the project release date or server maintenance activities to avoid delays.
SMS/MMS marketing has more to offer than what meets the eye. Of course, the benefits are obvious with increased open and response rates. However, the biggest benefit is the massive return on investment that it can offer if used correctly.