Benefits of SMS/MMS Campaigns vs. Email Marketing - Wiki

Benefits of SMS/MMS Campaigns vs. Email Marketing

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Benefits of SMS/MMS Campaigns vs. Email Marketing

In terms of marketing, there are several avenues available for businesses to pursue. However, it can become a difficult task for businesses to choose the right marketing channel to ensure maximum return on investment (ROI). In this article, we will compare SMS/MMS campaigns to email marketing.

Of course, email marketing allows businesses to stay connected with customers consistently. However, SMS/MMS campaigns can offer better results. The benefits of SMS/MMS marketing campaigns far outweigh the benefits of email marketing.

Benefits of SMS/MMS Campaigns vs. Email Marketing

1. Better Open Rate

According to a 2016 study by Gartner(1), the open rate of SMS is as high as 98% as compared to 20% as that of email marketing. There is no denying that email marketing has its own merits. However, these statistics clearly show that SMS/MMS campaigns have an upper hand as compared to email marketing. Nowadays people are more distracted than ever before. They are either watching TV or listening to their favorite podcast while scrolling through their mobile devices. Therefore, SMS/MMS campaigns are a better way to catch the attention of your audience.

2. Deliverability

Through SMS/MMS campaigns people get an option to opt-in or opt-out. In other words, businesses are empowering customers to remain in control of what messages they would like to receive, rather than simply putting it in their email box. Because of this, your entire list is made of only engaged customers. Moreover, there is a higher chance that your email will end up in the spam box or might go unnoticed even when the customer is interested in receiving them. With SMS/MMS campaigns, there is a better chance that the content will reach to the end-users as compared to email marketing.

3. Cellphone Ownership

The number of cellphone users is ever-increasing. This makes SMS/MMS marketing a huge opportunity for businesses to engage with their customers. Therefore, as a marketer one should not only target smartphone users. Some people do not have a smartphone but would still want to receive valuable information through text messages. 4. Better Response Rate According to the very same study by Gartner, the response rate of SMS is 45% respectively as compared to 6% in email marketing. Moreover, with SMS/MMS, the average response time is about 90 seconds as compared to 90 minutes for email (2). Therefore, to ensure better customer outreach and engagement, SMS/MMS campaigns are more effective as compared to email marketing.

Final Thoughts

There is no doubt that email marketing is an effective way to reach and engage with your customers. However, SMS/MMS marketing campaigns are on the rise along with other digital channels. offers both SMS/MMS features to engage with your customers more effectively and efficiently. We would love to hear about your project, send us an e-mail at and let’s chat!

1: Tap into the Marketing Power of SMS

2: Email Marketing vs SMS Marketing Stats Infographic


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